Ore-Ida

Ore-Ida’s first website, designed to be responsive, was a project I worked on from concept to launch, handling all the UI design. Collaborating with the brand manager and a UX designer, we created an experience that felt as playful and approachable as the brand itself. The site launched alongside their new packaging and the “Potato Pay” campaign, which rewarded kids for eating veggies with Ore-Ida products. Drawing inspiration from Ore-Ida’s iconic yellow, red, and earthy brown palette, I built a vibrant, fun, and intuitive digital experience that captured the brand’s spirit perfectly.